Most blogs today that publish content on a regular basis is because they want to get some kind of benefit from it, either improving the personal brand, getting a direct financial benefit from it or generating qualified leads for their business.Suppose you are one of those people who has a blog, collaborates in a blog, works in a company with a blog or works in an agency that has clients with blog.
THE SAD REALITY
I have been in situations with clients in which their corporate blog did not represent just 2% of the total traffic of the web. Blogs in which three to four weekly articles were published on a regular basis; Articles that had behind a supposed work of SEO and social networks with which to enhance the article.
GIF Throwing out the window
Indeed, throwing myself out the window is what I thought I would do several times, I will not fool you … But that’s when you stop to think: why? If the content looks quality and have a mass of fans of more than 100k users in social networks achieved in an organic way, WHY?
That’s where I started my way to get this:
Graphical views Google Analytics
The only thing I did was to stop the machines of the content publication a little and dedicate myself to studying everything that had been done until then to define well the strategy that had to be carried out each time a new article was written.
HOW TO WRITE ARTICLES THAT ATTACK TRAFFIC (OF QUALITY)
A common tactic is to create more or less interesting content and flood social networks with it, hoping this will generate huge traffic peaks. WRONG.In this article by Tim Soulo in Bloggerjet (where I also stole the image), it points very correctly to why it is necessary to make “contagious” content, not just “shareable” content.As you can see in the image, a contagious article makes the user who reads it feel the need to share it for others to read, which makes it reach many more people.Something that does not happen with the other article.The question is how do you write articles that people want to share?
1. FIND AN IDEA THAT WORKS
Surely you’ve heard the song “Live Life” by Coldplay, a great sales success in the middle of the world. Well, this song is an almost exact copy of “If I Could Fly” by Joe Satriani. Great, right?This is just an example that I have come up with while writing, but the general idea is that the story is full of plagiarism, see: Steve Jobs, Bill Gates, Thomas Edison or Mark Zuckerberg.My advice on this topic is that you find something that works and the best.
to. Use Buzzsumo
If you do not know this tool, you are missing one of the best ones that exist. Although, like almost all tools, it is much more complete in English, it is also incredibly useful in Castilian.Put any keyword in your search engine and you will search for the articles that have been shared on social networks in relation to that word:As you can see, as a rule, the most shared articles in relation to content strategies are almost all that are about how to create content strategies or errors to avoid in them.also you can use article rewriter for creating a awesome content.
This already gives us an idea of how we have to focus our article facing the users.
B. Search in communities
Another good way to find ideas is to search where your potential users are looking for content, that is, in aggregators or communities such as Mktfan or Inbound.org, which I like the most.Here, the same thing: look for the subject on which you think you are going to write and investigate a little:Obviously, I always look in the niche that interests me (which is Content Marketing), but I am sure that whatever your sector there will be some community or forum of reference.
C. Search for “best” listings
This is something I do very often, look up Google listings with “the best” of something. You just have to do searches of this type in Google:
- The best “keyword”
- How to make / get “keyword”
- The best “keyword” tips
- And you will find lots of articles and tips / topics to write about what other people have healed for you: D
2. IMPROVE THAT IDEA
The first thing I want to make clear is that it is one thing to take ideas to know what to write and how to write it and another very different thing is to copy articles. Copying word for word an article will never take you very far.What you should do there is to take that or those articles and improve them, so that your users do not see any connection or similarity between them.One thing that I love and that I honestly do not know where I read at the time is that, for your article to be shared, you have to make the users who share it seem more interesting. For example:
- Your article should be intelligent, so that the one who shares it also looks like it.
- It has to have original ideas, so that the one who shares it seems to be always the last of everything.
- It has to be useful, so that the one who shares it gets some credit by helping someone by sharing it.
to. Investigate, investigate.
Undoubtedly, it is what marks the difference between a pile post and one that bursts social networks.”Stealing ideas from a person is plagiarizing; Doing it from many is research. ”
– Stephen Wright
Up to this point of the article I have been reading articles for over two weeks, taking notes and copying text fragments.Your job is to read all the articles of the topic that position in the top 3 in Google, read all the articles you have previously found in Buzzsumo and then create an article that contains much more value than any of them.
B. Use data to support you
- Do not make the mistake of simply typing “this will improve your upload speed” or “the CTR of your search results will increase”.
- There is nothing better than giving an idea backed up with data that confirm that idea is right for your users to trust what you write.
- For example, in this article in No Without My Cookies I wrote this:
Article in Not without my cookies
It is not that you have to support everything you write with data, but if you give your readers specific advice, the best thing you can do is assure them with data that will work.
C. Talk about personal experiences
Put examples that have happened to you, do not use only third-party experiences. If your readers see that you have tried in your flesh what you are saying and that you have experience in it, they will trust much more in you and your content.
3. VISUAL REPRESENTATION IMPROVES EVERYTHING
In addition to making things understood much better with a graphic or an infographic, it is undeniable that an article with photos, videos and gifs is much more pleasant to read than a brick that only has text.But of course, it is already beginning to be very seen (and tired) of the articles with a few bulletpoints with a gif in each one.In this video of Rand Fishkin explains very well how to use the images of suitable way:
Here is a list of what Rand is talking about:
And they do not have to be always yours, if you have taken them from another place you only have to give the authorship and not you remain with all the value.
The clearest example are travel blogs like El Pachinko where, although the images are not made with expensive devices, if they are well framed and are beautiful. There’s no need for much more.If you believe that an image can add value and also enrich the reading of the article, do not hesitate to put it.
Another example that seems to me also quite clear, in the case of Fever, where all images are always created by them with their very present mark.
Easy design tools for Community Managers
In addition to enriching your article, you will get your brand image in everything that is done on your blog, something that will make users identify your content much better.
- You may have read the name of Zar Zarrella from Hubspot on more than one site, perhaps the graphics guru. Just look for your name in Google Images:
- Graph by Dan Zarrella
- There is no better way to express data than with a chart, whatever. And sure that the import.io tool will help you a lot.
- D. Screenshots
- What I’m going to tell you about this … If you put an example, accompany it with a screenshot, it will be as useful as you can do 🙂
- I recently discovered the LICEcap tool to make screenshots in gif format, and the truth is that it is wonderful.
- Animated screenshot
4. TAKE A LITTLE STYLE
A story may sound completely different depending on who counts it. Imagine Stephen King writing this same article: There are many people who have the ability to make a boring theme the most interesting in the world, but we do not have that virtue we have to work a little more.
to. Give the title a few laps
Although it sounds like topic, the title is the most important part of a piece of content:
- This is the first thing you see when the content is loaded
- It is the only thing that is shown in many social networks (Twitter, Facebook, etc)
- Many people just read the title and share it without going over, leaving the reading for later.
- Websites like Buzzfeed, BoredPanda or I Fuckin Love Science do a unique job in that sense, sometimes getting to yellowing, but getting
- what a title should do: attract the attention of the reader.
The truth is that I do not know any method that works 100% for everyone, so I’ll tell you what I do:
- Open a note in Google Keep to be able to point out an idea where and when it occurs to me
- Always wait to finish the article to decide the title
- I stop to think about what the article resolves and write the questions that I could answer
- Teach my co-workers the 5 most I like
- Stay with two and write a tuit (but do not publish) with each title to see how it is
- It may not be the most orthodox way, and certainly not the most efficient but, personally, it works for me.
B. Tells a story
Small as they are, tell stories in your articles. Even if it is not even a story that will spell the whole article. Simply by putting personal examples and taking away the robotic writing tone you will have your readers connect with you.It is the best way for readers to feel an emotion and engage in what they are reading.Surely you’ve heard of storytelling more than once, but what is storytelling? Well, telling a story has no greater mystery … But do not take it too seriously.
C. Ask to be shared
It may sound like bullshit, yes, but it works. You would not believe the number of people who share an article just because you ask.According to Dan Zarrella, adding “shares” or similar terms significantly increases the interaction in a Facebook post:
Facebook shares statistics
The same thing will happen in an article, if you ask your readers to share your content giving them a good reason, believe me they will.Do not add the typical “if you like, share”: make them understand that, for all the content you give them, just ask them to click the share button on Twitter.
D. Add tweets
- We all love the famous phrases, phrases that make us stay as the master in social networks.
- And what better way to do it than just click the “tuitéalo” button?
- When something works, change it.
- There is a term called “sound bite” (which I honestly do not remember where I read it) that refers to the idea of how to summarize an article in a single sentence, so that it is easier to understand the main idea.
Let us prove with this same article:
5. MAKE IT LIKE GOOGLE
As much as you want to make content for your readers that is really useful, you can not forget one of the best sources of traffic: Google.
Nor do I want to go into too much detail about SEO content optimization, but I would like to make clear the basics.
to. Choose relevant keywords
The fastest way to find relevant keywords and attract traffic is, once you know what is the theme of your content, following the following steps:
- Look for related terms on Google to get ideas about where shots can go. For example, if I write “how to compose content” in Google, I get this: How to create content
- Find the terms you have chosen in Google Keyword Planner to know the approximate traffic of each one.
- Write down all the terms related to the ones you have chosen as the main ones. For example, if you write about “SEO content writing” you should add synonyms and related words.
B. Optimize SEO
Once you have chosen the keywords, you have to include them in the different elements of your content that can influence the positioning:
What is the main keyword of your post ?: Use it in the title.
Do not exceed 70 characters, it is the maximum that Google shows in the search results.
Include the keyword of your post. The more left the better, without losing the title sense.
Never leave the URL by default, editing with these platforms is very simple.
Delete articles and prepositions from the URL. For example, if the title is “How to improve the SEO of your blog” the URL should stay in “how-to-improve-seo-blog”.
Use dashes (-) instead of low bars (_).
Never use extraneous characters such as accents, eyelashes, or URL queries.
Include the keyword in the URL.
Use descriptive names in the images you upload, do not upload them with names like “IMG_28453”. If the image is of a sleeping cat, call it “gato_durmiendo”.add the “alt” tag on all images. Google can not “read” the images, so it identifies the image by the text surrounding it or by the “alt” tag.As always, do not abuse the keywords in the two previous cases. There is also keyword stuffing in this case.
And I think with that has been everything. That is not enough, right? I hope that having read this 2500 word guide has served more than to cause you headaches.So, you know, if you think it has served something, share! And do not forget to comment either.